How to Turn Bad Data Into Good Data


Every edtech company must use data to market their products and understand their users, but being smart about the process isn‘t always easy. Education data used by edtechs to make informed decisions changes roughly 20% each year, when educators and administrators change roles or schools, retire or leave the field and schools close and open. Relying on outdated data translates into money lost and time spent, so how can companies turn their bad data good? 

Hear from a panel of data and education experts about how to make the most of your education data. In this webinar you'll learn about:

  • How rapid data turnover can hurt you (and your bottom line)
  • How to access “good‘‘ data and what it looks like
  • Opportunities open to you when your data is clean 
  • Avoiding the pitfalls of using outdated or irrelevant data and making decisions that are not data informed
  • Navigating the unique challenges of working in education, such as privacy regulations that might hinder communication 

Icons made by Smashicons from is licensed by CC 3.0 BY

Date: Wednesday, January 22, 2020 

Time: 11:00 am PT / 2:00 pm ET

Duration: 1 hour

Meet Our Panelists

Digital Project and Operations Manager, EdSurge

Liana is part of the EdSurge Solutions Studio team. Previously, she was a researcher on youth and politics at USC, Community Manager at Connected Camps, and Program Associate at the National Writing Project. She is also a published author and holds a Ph.D. in Sociology. 

Host: Liana Gamber-Thompson

Vice President of Marketing and Enrollment Management, Naropa University

Ashley has over 13 years of experience in higher education marketing, operations, enrollment management and CRM implementation. She has worked in both the advertising agency space, as well as the private and public higher education sector. Previous to running the marketing and enrollment for Naropa University in Boulder, CO, she served as the Chief Marketing Officer for Northern Arizona University, leading a team of nearly 60 and led the onboarding and facilitation of the Salesforce connected campus initiative as the executive sponsor.

Ashley Chitwood

Vice President of Marketing, Accelerate Learning

Javier has over 20 years of marketing experience, 15 in the education space with organizations like Pearson, Adaptive Curriculum, and STEMScopes. His expertise includes brand building, product & new market development, lead generation and ecommerce sales. 

Javier Encinas

Managing Partner and CIO, Agile Education Marketing

As a managing partner and CIO of Agile Education Marketing, Verlan has extensive knowledge of the education market. He has over 20 years experience making education data more easily available to education companies. 

Verlan Stephens

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